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Three Loan Officer Marketing Tips You Can Take to the Bank
By Administrator | December 29, 2010
Do you daydream about loan officer marketing that gets you on every realtor’s speed dial? It is easy once you realize your strategy does not need to follow the tried-and-true path of ego-deflating cold calls and low referrals. Nor does it require big bucks – just a different, creative plan for keeping your name on a realtor’s radar 24/7.
1) Get an agent-centered website. You can communicate more online than you can on paper, which means you can save time and money. Your website will help you delineate between agents who are serious about working with you and those who are just curious because it will be the first place you direct them.
The content on your site acts as a resource to inform and educate about your services and how you conduct business. This kind of loan officer marketing gives you instant visibility, develops familiarity, and shortens the relationship cycle. Agents will begin to feel like they know before they even talk to you for the first time.
2) Show how you are different. When was the last time you focused on standing out from other loan officers? Every mortgage company claims to be different, which makes them continue to appear the same. Do not leave agents to figure out what the difference is, articulate it and show them! Little things mean a lot and pointing out specific ways you can help them will put your brand of loan officer marketing ahead of the rest.
There is no need to make a sales pitch upfront – take some time to prove what you can do by working with them on a problem. Officemates will wonder what their colleague has done to get such good service. You will begin to gain trust by helping them experience your service firsthand.
3) Build relationships instead of one-time clients. A common mistake among loan officer marketing is that they try to convert strangers into clients right off the bat. Relationships require patience. An agent may not refer show interest at first, but adding value to their business over time will keep you on their radar.
Starting out can be as simple as asking what you can do to help them. Be sure that whatever you offer is something that educates and informs, because your expertise will begin to act as bait. Once you have agents interested in working with you, that is when you begin building their loyalty and enriching your referral list.
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